Nutritional supplements and nutraceuticals now make up a huge and expanding sector of consumer spending. In the United States spending in this area is estimated to in the region of twenty-five billion dollars a year. Affluent consumers, particularly baby boomers, are a key demographic that is driving this market. The following is a brief overview of some popular products and their positive health benefits.
Green foods: foods such as wheat grass, barley grass, chlorella and spirulina have demonstrated a marked beneficial effect on cholesterol levels, blood pressure and inflammation. Much of this is thought to be due their high levels of the compound chlorophyll. In addition to these benefits, it also helps the blood to carry oxygen and is a powerful internal deodorizer.
Cod liver and fish oil: reams of studies have been published documenting the health benefits of fish oil. Taking it is simply one of the smartest health choices one can make. It has been shown to positively impact brain health, skeletal health and inflammation. It is rich in heart-healthy omega-3 fats and has demonstrated anti-ageing properties. Good quality fish oil is also relatively cheap and freely available.
Coenzyme Q10: this anti-oxidant powerhouse is relatively new to the supplement scene and is deserving of its huge popularity. Its main effects are on the mitochondria of the body's cells. This helps the body with energy production and is also thought by some researchers to aid with extending lifespan.
Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.
Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.
Glucosamine: poor joint health is another problem that afflicts huge numbers of older people in the developed world. Poor mobility as well as chronic pain are two symptoms that cause considerable discomfort for literally millions of people. No wonder that glucosamine sulphate is such a popular product. It can help to keep cartilage in good order and thus aid mobility and alleviate joint pain.
These six products and other nutritional supplements and nutraceuticals will continue to take an expanding slice of consumer spending well into the future. With ever-increasing health-care costs, savvy consumers the world over are taking greater control of their primary health needs. By making smart choices about what they put into their bodies they are taking the best steps possible towards a long, disease-free life.
Green foods: foods such as wheat grass, barley grass, chlorella and spirulina have demonstrated a marked beneficial effect on cholesterol levels, blood pressure and inflammation. Much of this is thought to be due their high levels of the compound chlorophyll. In addition to these benefits, it also helps the blood to carry oxygen and is a powerful internal deodorizer.
Cod liver and fish oil: reams of studies have been published documenting the health benefits of fish oil. Taking it is simply one of the smartest health choices one can make. It has been shown to positively impact brain health, skeletal health and inflammation. It is rich in heart-healthy omega-3 fats and has demonstrated anti-ageing properties. Good quality fish oil is also relatively cheap and freely available.
Coenzyme Q10: this anti-oxidant powerhouse is relatively new to the supplement scene and is deserving of its huge popularity. Its main effects are on the mitochondria of the body's cells. This helps the body with energy production and is also thought by some researchers to aid with extending lifespan.
Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.
Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.
Glucosamine: poor joint health is another problem that afflicts huge numbers of older people in the developed world. Poor mobility as well as chronic pain are two symptoms that cause considerable discomfort for literally millions of people. No wonder that glucosamine sulphate is such a popular product. It can help to keep cartilage in good order and thus aid mobility and alleviate joint pain.
These six products and other nutritional supplements and nutraceuticals will continue to take an expanding slice of consumer spending well into the future. With ever-increasing health-care costs, savvy consumers the world over are taking greater control of their primary health needs. By making smart choices about what they put into their bodies they are taking the best steps possible towards a long, disease-free life.
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